Summer: Rachel, thank you so much for taking the time to speak with us today! I know you are a very busy woman, and I am honored that you took the time to do this. Can you share a bit about your background and how you got involved in the cannabis industry?
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Rachel:Â Absolutely. My journey into the cannabis industry was quite unconventional. I started as a freelance writer and marketer back in 2015. Prior to that, I was working at a startup where I wore many hats, from sales and marketing to web design and customer service. When the startup hit rough waters, I decided to pursue my passion for writing and exploring the world, which led me to the cannabis industry.
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Summer: What were some of the unique challenges you faced as a woman in the cannabis industry, and how did you overcome them?
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Rachel:Â Being a woman in the cannabis industry came with its own set of challenges. From facing discrimination to dealing with online trolls, it wasn't always easy. However, I refused to let these challenges hold me back. I stood up for myself, knowing my worth, and led with love, compassion, and courage. It's essential to remember that setbacks are just opportunities for growth.
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Summer: Can you share a success story or a project you're particularly proud of?
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Rachel:Â One of my proudest moments was legally selling cannabis products online. It was a testament to the hard work and dedication of our team at Blaze It Media. We've helped numerous clients establish successful online storefronts and grow their businesses, which is incredibly rewarding.
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Summer: How have you seen the cannabis industry change over the years, particularly in terms of gender diversity?
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Rachel: Over the years, I've witnessed a positive shift towards greater gender diversity in the cannabis industry. More women are entering the industry, and companies are starting to recognize the importance of female representation. However, there's still work to be done to ensure equal opportunities for women in leadership positions.
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Summer: What advice would you give to other women looking to enter the cannabis industry?
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Rachel: My advice to women looking to enter the cannabis industry is to focus on their areas of expertise and start by solving one problem at a time. Invest in continuous self-growth and don't let fear hold you back. Remember, every journey starts with a single step.
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Summer: Where do you see the cannabis industry heading in the next 5 years, and what role do you hope to play in that future?
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Rachel: I believe the cannabis industry will continue to grow and expand in the next five years, with more opportunities for positive change and wider access to cannabis-related products and services. I hope to play a role in shaping that future by contributing to a more inclusive and empowered industry landscape through Blaze It Media.
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Summer:Â Rachel, in celebration of Women's History Month, could you share a woman who has inspired you in your career and why?
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Rachel:Â Of course. The woman who has inspired me the most is my mother. She was a true free spirit who lived her life with courage and love. Born in 1950, she grew up in a time when women's career options were limited to teaching or nursing. Despite societal expectations, my mother had different dreams. She had a deep passion for art and a desire to explore the world. She became the first person in her family to attend college, studying art history.
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She embarked on a career as an art curator for the Dallas Museum of Art, which allowed her to travel extensively throughout Europe and even to Japan. Her adventurous spirit and willingness to embrace new experiences opened doors to a world of opportunities.
Later in life, my mother made a significant career change. In her 50s, she decided to pursue nursing, showcasing her resilience and determination to continue learning and growing. This aspect of her character has had a profound impact on me and how I approach my own career.
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Sadly, my mother's life was cut short by lung cancer, but her legacy of fearlessness and love continues to inspire me every day. I am grateful for the lessons she taught me and the incredible women who have shaped my journey.
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Summer: Rachel, thank you for sharing such a touching tribute to your mother. It's clear that her adventurous spirit and determination have left a lasting impact on you. Her willingness to defy societal norms and pursue her passions is truly inspiring. We can see how her resilience has shaped your own approach to your career. She sounds like an incredible woman whose legacy lives on through you. Speaking of legacies, tell us about Blaze It Media and how readers can get in touch for your services.
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Rachel: Blaze It Media is a leading cannabis marketing agency specializing in branding, website design, social media marketing, and consulting services. We're dedicated to helping cannabis businesses succeed and can be contacted through our website, social media platforms, or LinkedIn. We're here to turn your vision into reality and help your brand shine in the ever-evolving cannabis industry.
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Summer: Thank you, Rachel, for sharing your insights and experiences with us. It's been a pleasure speaking with you.
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Rachel: Thank you for having me. It's been a pleasure.
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If you would like to get in touch with Rachel or inquire about her services, links are below:
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Instagram:Â https://www.instagram.com/rachelgarland__/
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Facebook: https://www.facebook.com/rachelgarland/
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Twitter/X:Â https://twitter.com/rachelgarland__
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YouTube:Â https://www.youtube.com/@blazeitmedia
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Website:Â https://blazeitmedia.com/
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